Wear Your Power. Own Your Confidence.
Apparel with your mind in mind.

If your clothes don’t boost you up, what are they doing?

  • Unstoppable & Strong

  • No Excuses!

  • I am powerful!

  • buff girl with I Can Do It sports bra

    I Can Do It!

  • Affirmations with Attitude

  • happy customer

    Game Changer

  • I Am...All of These

  • cutie girl reading affirmation in the mirror

    I Am Powerful!

  • i am motivated shorts

    I Am Motivated.

  • Hotel workout vibes cute girl in blue sports bra

    I've Got This!

  • beautiful girls at the gym

    I am strong!

Affirmations:
Short, positive statements repeated to yourself regularly to shape your thoughts, beliefs, and attitudes in a more positive direction.

Remember, you become what you think.

Your thoughts and self-image define who you are. Negative thoughts often lead to negative actions and behaviors. That’s why positive affirmations are essential—not only for your self-esteem but also for your overall well-being.

Our apparel offers a unique twist: inspiring affirmations printed in reverse, so you can read them in the mirror! The message becomes uniquely yours, reinforcing positivity with every glance.

Transform your mindset, one outfit at a time.

Customers Love It!

“I love this tank! Having an affirmation you can read in the mirror is a game-changer.”

-Dot

“It makes me laugh and I need to laugh right now, so that’s good. Not sure I believe it yet, but I will.”

-Tara

“We got our I AM POWERFUL shirts. The quality is amazing and it's super fun to wear.”

-Angela, Randy,
Steve & Tracy

“Love this top, Gia. Super flattering cut and neckline. Thanks for making me look good.”

-Julie

Inspiring affirmations are printed in reverse
so you can read them in the mirror.

Reinforce positivity with every glance!

  • longline sports bra I am Powerful

    I Am Powerful

    Affirmations are powerful. So are you! Look in the mirror and repeat the words.

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  • I Can do it. Men's Tank top

    I Can Do It

    You can do anything you put your mind to. It means even more when you say it while looking in the mirror!

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  • I've Got This - crop t-shirt

    I've Got This

    Affirming words can really help. Look in the mirror and tell yourself! You’ve got this. Yes, you do!

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